Running and maintaining a high-end sports facility isn’t just an immense amount of work; it’s incredibly expensive. As any business owner knows, new and regular customers are the lifeblood of an organization — if you can’t get new clients in the door (and the clients you have aren’t coming back), your business cannot succeed. While there are many factors that determine why an individual may choose one gym or sports facility over another, there’s one critical element often overlooked by the owners and managers of such businesses: Sports lights.
The Importance of Lighting
Lighting is a critical element of any sports facility. For starters, the quality of light plays a big role in how your facility looks to potential clients touring the place for the first time. Old fluorescent lights make a facility look dim or dirty, while bright, modern lighting solutions give the place a cleaner appearance and make it more appealing. Additionally, sports lighting affects how people play on the court; the right sports lighting solution will ensure your clients always have a positive experience during their sessions.
Delivering the best possible customer experience is the mandate of any sports facility that wishes to succeed over the long haul. Sports lighting is one critical element of this experience. It’s also worth noting that switching to a state-of-the-art Courtlite system can have a huge impact on your bottom line; we’ve seen energy use reductions of nearly 50% on some of our retrofits. That’s money you can invest into facility upgrades, new staff, and new programming.
Upgrading your sports lights might not seem like a priority, but the new revenue it can create by impressing new members should not be underestimated and don’t forget the massive energy savings. For more information or questions please visit www.Courtlite.com or contact us at 425.422.1744.
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